Just as one of the key criticisms of Google’s cookie replacement in Chrome has been the risk that clever marketeers find ways to identify specific users via their browsers.
One of the most serious questions to come from Apple’s new privacy labels has been the linkage of data to personal identities. More on this below.Īpple Safari Vs Google Chrome Apple / many users, the delineation between linked and non-linked data might seem overly technical, but it’s absolutely critical. And while there are “incognito” settings that can alter this-those require users to manually override a default setting, which is not ideal. Perhaps the company should rethink this as a strategy? It’s fairly blatant. Just as with Chrome, Google Maps does not collect data that isn’t linked to user identities. “Apple,” Moore says, “is thinking outside the box with how it operates.” Its critics argue that it can afford to do so as it’s not dependent on data to make its living-it’s selling tech and a related ecosystem. ESET’s Jake Moore talks of Apple “ramping up its privacy claim, firing on all cylinders to keep its users’ data protected.” He calls data “the currency of the 21st century,” and the staggering profits generated by Google and Facebook certainly back this up. I don’t expect Apple considered these comparisons as an immediate outcome from its privacy labels, but it will have gone down well. Apple has turned user privacy into a USP, and the two rivals are playing into its hands. Privacy Label - Google Maps Vs Apple Maps Apple / while Google says, as an example of users having some data control, that “in Google Maps, you could share audio access if you choose to use Assistant Driving Mode or voice commands, but this data wouldn’t be collected if you choose not to use those features,” the linkage between features and data collection is hard for users to navigate.
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